THINGS I'VE MADE

A self-initiated seasonal concept for Nike Women's — built from the ground up to demonstrate how I think about color, culture, and product as one connected system. This project follows the same process I'd use on the job: cultural research, moodboarding, palette development, graphic direction, and product application.

The goal was to show the full arc of thinking — not just a finished mockup, but the decisions behind it. Why this palette. Why this material direction. Why these graphics on these silhouettes. The kind of thinking that turns a mood board into product that actually moves.

CT Defense was an emergency-services company with a military-centric identity that didn't match where they were headed. I led the full strategic rebrand: new name, new mark, new identity system, new everything.

I developed Modus — the name, logo, and a modular cube mark designed for scalability and cohesion. Then I built out the complete collateral system: investor sales deck, RFP templates, brochures, vehicle wraps, signage, and presentation materials. The brand identity I created anchored their pitch to investors and their pilot programs with municipal health departments.

Nostos is a high-end international grocery chain launching in Panama with expansion into Europe and the U.S. I directed the full brand identity — everything from the logo to the building materials.

The system I built includes: logo, color palette, typography, packaging, signage, staff uniforms, and in-store materials — all anchored in cultural storytelling and modular systems designed to flex across digital and physical retail environments, regions, and formats. This wasn't a logo project. It was a complete ecosystem built to scale.

At 99 Cents Only Stores, I was the designer responsible for seasonal product graphics, packaging, and in-store campaigns across every product category — toys, beauty, apparel, accessories, and home. Hundreds of SKUs a year, each one designed and spec'd by me.

I built trend-driven seasonal graphic systems fusing color forecasting, cultural insight, and high-volume retail execution. Managed international vendor communication — coordinating timelines, specs, and production files to cut production turnaround by 25% without quality compromise. Partnered with merchandising and sourcing via PLM and SAP to align design intent with pricing and manufacturing constraints.

Led end-to-end product creation for a lifestyle candle line sold through major global retailers. I designed the vessels, chose the scents, selected materials and finishes for every component — lid, label, wax, box — and built all production files.

Partnered with international vendors to align design intent with manufacturing, ensuring consistency, quality, and on-time delivery. Developed scalable product experiences that translated lifestyle branding into retail-ready form factors. Every decision from wax to lid to shelf — I touched it.

A self-initiated conceptual graphics system exploring art, movement, and cultural authorship — built as a strategic argument for why art-driven product belongs at Nike. This isn't about putting paintings on shoes. It's about showing how art moves.

The project draws parallel systems between artists — Murakami, Warhol, Basquiat, Haring — and Nike's own model of repetition, scale, and cultural dominance. Same system. Different entry point. Each artist pairing maps a shared philosophy: accessibility through everyday objects, repetition as recognition, raw disruption as identity, purpose through public space.

The framework ends with a product principle: build from art, not on top of it. Translate original artwork into material, texture, and form. Use repetition to create recognizable systems across product lines. Design for storytelling at scale, not one-off drops. Build collections that evolve.